Urban Outfitters - Own Your Expression: A Black History Month Celebration
Designer: Nicole Morris Art Direction & Creative Direction: Nicole Morris, Jackie Jensen, & Victoria May
Art Direction & Overall Concept
Through visual support, I wanted to amplify the collaborations as the forefront to the design. To achieve this, I was drawn to the visuals and nostalgia feelings of a yearbook. It both showcases the individuals and their differences and similarities as a group while creates a sense of solidarity through a common unifier, such as a school or college but in this case Urban Outfitters. I wanted each person to have special moment without UO being that said moment.
I wanted this to feel both serious and information but at the end of the day, be about individuality. Instead of lumping everyone into one Black History Month group, I really wanted the special and unique personality of each collaborator to be the focus. The tone will change person to person, as all people have their own spin on life.
Inspo: Composition, Typography & Color
Composition
Timeless Gridded Layout Referencing Yearbooks, Reserved Collaged Art Moments With Touch Of Hand, Negative Space To Emphasize Product
Typography
Nod To Academia Disrupted With Touches Of Hand , Neo-Grotesque Supporting With Strong Composition, Gridded And Plain Year Book Aesthetics.
Color
Juxtaposition To Artist Collab For Unexpected Harmonious Palette, Saturated Hues With Dull Tones, Vibrant Color Blocking
Digital Experience
UO Homepage
UO Category Page
UO Community Landing Page
Product Tiles
App
Spotify Playlist
Email Marketing
Skate Expectations Event
Event Assets: Nicole Morris
Photos: @Phobymo
